Showing posts with label Spinmaster. Show all posts
Showing posts with label Spinmaster. Show all posts

Saturday, April 26, 2014

A touch of toy design continued...

I helped develop two other ideas in the vein of the Zooble toy line - Monster Masherz and Teensie Titans.

Monster Masherz took the animal transformation of the Zoobles' characters and added an attitude change. Then we took it one step further to apply to the vehicles as well. When the animal drivers transform from cute to brute, the trucks transform into ferocious animal/machine hybrids. When you press/release on the character's head, the face transforms and likewise when you press down on the vehicle. Unfortunately, we only got to develop two of these ideas.
 Mad Dog

Guerillavenger

Teensie Titans took a medieval fantasy route. Warriors throughout history battling it out on animals that transform into mythological beasts. 


 Lion transforms into Griffin.

 Bull transforms into Minotaur.

 Minotaur reverts back into bull.

 Rhino becomes Minotaur.

Snake becomes Dragon.

A touch of toy design.


While my assignments usually entail visual development for game trailers or something regarding animation, occasionally something else comes my way, in this case, 3 toy line ideas that would be a continuation of the toy designs used for Spinmaster's Zoobles. 

Zooble




The Zoobles were doing very well, but were geared towards young girls and the goal of these pitches was to present ideas that would be geared towards young boys.

The first pitch was the "Meekos Miners," based on the idea of underground miners who use fun, vehicles to mine for valuable minerals and ore.

 The Zooble brand line's hook is that the faces transform to reveal an a cute face underneath - panels over the eyes often flip outwards to form ears revealing different colored eyes beneath.  We experimented with simple transformations of the vehicles the Meekos would operate.
 Also activated by the movement of the wheels/treads, a pincermobile and a steamroller pincermobile.
 A drilling tank where pushing it along the ground would cause the drill to rotate or move in and out of it's tube.
 A loading transport vehicle for carrying ore.


A combination vehicle. Three separate vehicles would come together to form a conveyor belt machine for collecting rocks and breaking them open to reveal the valuable ore inside.

 Magical crystal interior.
 Molecule interior.

Eventually, the idea evolved from just some kind of crystalline or molecular structure to something more fantastical and organic - the FLOWERZARD - rock encrusted boulders that break open to reveal strange plant life within.

We only had a few days to design our ideas and put a pitch together, but I think we came up with a lot of cool stuff and I hope more toy designs come my way in the future.