One of the last things I did for Pepe and Lucas was design the movie poster. In my mind, that was a pretty quick job. Just create an image that encompassed the heart and soul of the short or create an awesome montage like a Drew Struzan poster. Simple. Like so much of Pepe and Lucas, this was to be yet another learning experience. I took a movie poster class in art school and one of the assignment challenges was to design a poster for Forrest Gump. My teacher told us that he chose this movie because it contained so many genres within it and could be promoted in any number of ways. It was a love story, a war epic, a historical drama, a comedy, a buddy movie, etc.. It had everything. I came to find that the genre blending in our short created much the same challenge. So I set about trying to cover as many possibilities as I could.
I don't make movie posters for our products much at BZ, but this opportunity ended up being very enlightening. It reminded me how less is so often more - less story and less character (or rather, cropping the character for a better composition). I feel like if we'd highlighted the action and the battles, then that's all anyone would have expected, but also all they would have wanted to see as well. Action and effects are so eye catching, and we really wanted an eye catching image that also intrigued the imagination. We needed to entice someone to step into our genre blended world to see what would happen. In my next post I'll show you the final movie poster we created as well as some of the promotional images we created for the film.